Sales Strategy For Speakers & Coaches

Learn how to consistently and predictably generate revenue for your speaking business

Creating A Problem  Statement

List  a few problems your ideal client has

NOTE:

Problems are attached to negative emotions.

What are the consequences of NOT working with your

Solution Statement

This is the response for “What do you do?”

Ideal Client Avatar

EXAMPLE:

Our buyers are typically founders/CEOs, CMOs, and VP/Directors of E-commerce running brands that typically do $10 million and up in DTC e-commerce. We also sell into Fortune 500 companies that are investing in DTC e-commerce.

How do they work with you?

Outline the sales process 

Outline the customer journey

Create clear pricing options

Option 1

Service

Description

Transformation

Option 2

Service

Description

Transformation

Option 3

Service

Description

Transformation

Sales Resources

5 Introduction Emails

Appointment reminder sequence

7 Follow up sequence

12 Educational nurture sequence

Client facing one pager

Calendar

Sales CRM

Phone Text

CRM Set up

Which CRM are you using?

Does it have a mobile app?

How much is it per additional seat?

Key integrations

-Calendar

-Email

-Phone

-Meeting platform

Suggested Integrations

-Contract/Documents

-Payments

Deal Pipeline/Stages

Outreach Plan

Where do you find leads?

What do you say to prospects?

How do you initiate conversations?

What is the follow up plan?

How do you qualify clients?

Sales Call

Introduction

Current Situation

Aspirations

Frustrations

Present Solution