Sales Strategy For Speakers
Learn how to consistently and predictably generate revenue for your speaking business
Creating A Problem Statement
List a few problems your ideal client has
NOTE:
Problems are attached to negative emotions.
What are the consequences of NOT working with your
Solution Statement
This is the response for “What do you do?”
Ideal Client Avatar
EXAMPLE:
Our buyers are typically founders/CEOs, CMOs, and VP/Directors of E-commerce running brands that typically do $10 million and up in DTC e-commerce. We also sell into Fortune 500 companies that are investing in DTC e-commerce.
How do they work with you?
Outline the sales process
Outline the customer journey
Create clear pricing options
Option 1
Service
Description
Transformation
Option 2
Service
Description
Transformation
Option 3
Service
Description
Transformation
Sales Resources
5 Introduction Emails
Appointment reminder sequence
7 Follow up sequence
12 Educational nurture sequence
Client facing one pager
Calendar
Sales CRM
Phone Text
CRM Set up
Which CRM are you using?
Does it have a mobile app?
How much is it per additional seat?
Key integrations
-Calendar
-Phone
-Meeting platform
Suggested Integrations
-Contract/Documents
-Payments
Deal Pipeline/Stages
Outreach Plan
Where do you find leads?
What do you say to prospects?
How do you initiate conversations?
What is the follow up plan?
How do you qualify clients?
Sales Call
Introduction
Current Situation
Aspirations
Frustrations
Present Solution